5. ‘Just Stop Scratching’ People with eczema try their best to battle their reflex to scratch their skin, but it can be very difficult to avoid. Telling someone to just stop scratching when they’re in the throes of a flare or battling an itchy rash can come off as dismissive, Lio says. “This mostly just makes people feel more upset and doesn’t really help,” he says. Paredes agrees, adding that it can come off as confrontational, too. What to say instead: When Paredes is…